Millennium Nail & Day Spas out of Tallahassee, Florida, has created unforgettable experiences in a lavishly designed atmosphere. With two locations, they have grown to be more than just a local “mom and pop business”. They have become a place that the locals and college students alike can call their escape from the hustle and bustle. Working primarily with more traditional marketing channels such as TV and radio, they were able to reach out to the local community.

Millennium began to recognize as it was opening the second location that they needed to try to reach out to a broader audience. Due to it’s second location’s distance from the local college campus, they decided to enhance their presence by creating websites and SEO for each of the two locations. Creating a professional online presence was just the beginning. They were able to create engaging content by capturing photos of both locations to use for their virtual tour, website, and social media outlets. Lastly, by building a video library they were able to help provide insight into their more intricate skincare services to help educate prospective clientele.

The journey from building a brand to helping market a brand are two very different undertakings. Both having been successfully accomplished by Millennium Nail and Day Spa. Through their tenacity at providing stellar service in a luxurious environment, they’ve built an amazing reputation among Tallahassee locals. Wanting to take advantage of the power of building an online presence through creating a unified website for both locations and creating content to fuel their ongoing social media campaign they were able to capture a new demographic of students and locals that don’t commonly view TV or listen to the radio.