Advanced Google Analytics Tips

Ready to take your Google Analytics game up a notch? Give some (or all!) of these tips a shot and see your reporting to the next level.Visitor Flow Charts

This feature is really interesting because it’s so visual. Google Analytics lets you track what your visitors do when they get to their site through an elaborate flow chart. It starts with how users entered your site and the landing page they went to, and from there you can follow their path through your site. This gives you insight into improving your flow path: is there a way they can get to their end goal faster? Can you duplicate paths with comparable content?

Audience > Visitors Flow

Referrals

Checking your referrals clues you into where people are coming to find your content. If you’re getting a large field of traffic from a certain blog, you can drop them a line to thank them for the referral traffic and maybe share something they’ve posted in return.If you’re noticing your content being shared from an unexpected avenue, you might consider adding content that appeals to this specific demographic of people.

If you’re noticing your content being shared from an unexpected avenue, you might consider adding content that appeals to this specific demographic of people.That said, be sure the referral traffic is genuine. If they don’t stay on the site for long, the relationship may not be worth pursuing. But if you find a good one, you might be able to form a

That said, be sure the referral traffic is genuine. If they don’t stay on the site for long, the relationship may not be worth pursuing. But if you find a good one, you might be able to form a long term traffic generating relationship!

Traffic Sources > Sources > Referrals

Watch For Slow Pages

People have low tolerance for websites that are slow to load, so you should know how fast your website load across the different pages on your site.

Give yourself an overview of your website’s speed at:

Content > Site Speed > Overview

You can determine a lot of ideas especially in the Page Timings graph, which details each page along with the total average loading time (in seconds). Look for any outliers and identify the problem.

Content > Site Speed > Page Timings

Locate Your Bounce Pages

While attracting visitors to your site is important, you should also know where and why visitors leave. Do any pages have high bounce rates? Check for broken links, long load times, or images that don’t convert. Troubleshooting your exit pages can keep visitors on your site longer, giving them more time to engage with your content and (hopefully) convert to a customer.

Content > Site Content > Exit Pages

Customize your dashboard

Dashboards take a lot of the work out of analytics, and a custom dashboard cuts down on clutter and gives you exactly the metrics you need. Plus, you can have up to twenty of them, perfect for every different type of evaluation you’re doing.

If you get overwhelmed, there’s a library of publicly available dashboards that can get you started, and dashboards are easy to customize and rearrange if your priorities shift.

Dashboard > Add Dashboard

And there you have it Which tips will you try? Did we miss anything? Leave a comment and let us know!

Leave a Reply

Your email address will not be published. Required fields are marked *