Snapchat is an exciting social media platform, but it can be somewhat confusing for the uninitiated. The filters, colors, and video format are game changers in the social media world. How to make the app useful to businesses has been one of the main challenges Snapchat’s corporate team has faced.
That said, we still think there are a lot of exciting and marketable ways to use Snapchat for your business that don’t require a lot of time or expense up front. For your convenience, we’ve collected six of the best ways to use Snapchat in your marketing plan- no filters required.
1. Give coupons
This one is pretty easy: give coupons!
Snapchat specific coupons are fun for a few reasons. There’s built in time sensitivity, because the deal will be gone within 24 hours, and there’s the novelty of showing the cashier the coupon within 10 seconds of opening it. The time crunch turns the deal into a game for your customers.
Bonus points to you if you use your other social media feeds to draw attention to the deal. Tweet that there’s a coupon you can only get by adding your brand on Snapchat and watch your follower count grow!
2. Give VIP Access
The visual and temporary nature of Snapchat makes it great for showering your Snapchat followers with sneak peaks and exclusive content they can only get by following your brand on the app. It’s a whimsical way to show your followers some love.
This is also great to give your followers a behind the scenes look at your product. How is it made? What does a brainstorming session look like? Fans are curious about the behind the scenes work that goes into making their product, so show them!
3. Showcase your followers
Use your Snapchat account to get to know your followers better. Engagement is key for social media; everyone knows that. But a Snapchat story that showcases brand-loyal customers living and loving your product makes your customers feel special and lets your product’s happy users speak for themselves!
A great way to start with this is to showcase any fan art or photography sent in, or any testimonials from satisfied clients at events. You can invite your followers to send a video of themselves with your product or put it in their story. Then send them a coupon when they do!
4. Give product demos
If you have a product that needs a little explaining, a little love, or a little introduction, Snapchat is an effective way to quickly put out a video that demonstrates what it does. New product launches or demonstrations of your current setup can really help your client base stay connected with a product and learn more about it.
The 10 second format doesn’t require a lot of commitment on their end, and it can also be a useful exercise for you to try and essentialize the product in video form.
What are its most saleable features? What is cool or different about it? Snapchat videos give you an easy platform to demo it.
5. Get real
Just as you can use Snapchat to showcase how your product works, you can also use Snapchat to address any issues that come up.
Is something glitchy in your program? Address how your team is fixing it.
Is there an industry development of interest to your followers? Talk about it!
The casual feel of Snapchat videos give you a low-commitment platform to talk about pretty much any relevant topic you want.
6. Promote your event
Are you throwing an event? Let everyone know!
The ephemeral nature of Snapchat makes it excellent for sharing at one time events. If you’re a larger business, this could be something like an industry event you’re hosting, or for smaller companies, the location of your company’s booth at a trade show.
You can give people who are also at the event a shoutout to come talk about your product and let the world know you’re having an event.
To sum up Snapchat marketing for businesses: just have a little fun! Snapchat is a whimsical and temporary platform for social media and marketing tactics here are just emerging, so there’s a lot of room for innovation and experimentation.
Even if you’re a small local business, you can use Snapchat to personalize your brand in a way you can’t with other social media platform.
The wacky filters and geotags are just icing on the cake.